Technology 3 min read By Trevor Kendall
Nintendo president promises no further Switch 2 price increases
Nintendo president Shuntaro Furukawa said the company is not considering additional Switch 2 price changes, even as rivals Sony and Microsoft have raised console prices again this year amid rising memory costs.
Nintendo president Shuntaro Furukawa has said the company is not considering further price increases for the Switch 2, easing fears that the console's cost will keep climbing. Speaking on the company's earnings call, Furukawa said no additional price changes were under consideration.
The Switch 2 launched last year at $449.99 in the United States, €469.99 in Europe and £395.99 in the United Kingdom. In May, Nintendo raised the console's price, citing changes in the market and the global outlook. The current recommended retail price is $499.99 in the US and £419.99 in the UK. The company apologised to customers for the disruption the price change caused, a sign that the adjustment was not made lightly and that the company recognised the frustration it created among buyers who had only recently purchased the hardware.
Furukawa addressed the broader memory situation during the call, saying conditions remain unchanged and that Nintendo is able to secure enough supply. He did not, however, rule out future shifts. The durability of current memory supply beyond the present period remains an open question for the hardware industry, and Nintendo's assurance rests on the supply it can currently lock in rather than on any guarantee that component costs will stay where they are.
Nintendo's pledge comes as competitors have also moved their prices higher. Sony has raised the price of the PlayStation 5 twice in under a year, with the second increase arriving this year. Microsoft has also raised Xbox console prices in 2025. The company has cited memory and storage costs that have risen by more than 2.5 times, and it expects those costs to double again by fall 2027. That projection suggests the pressure on console makers is not a short-term spike but a sustained shift in what it costs to build the hardware.
The rising costs reflect pressure across the console market, where memory and storage components account for a significant share of hardware expenses. Nintendo's ability to hold prices steady will be closely watched by consumers and analysts who have seen the cost of gaming hardware rise sharply over the past year. Because the Switch 2 is priced above its launch level in every major market, any further move would land on a device that many buyers have already had to accept at a higher cost.
Despite the price adjustment, Switch 2 sales have been strong. The company has reportedly sold more than 23 million units since the console's launch. Nintendo's software lineup has also drawn attention this season. The remake of The Legend of Zelda: Ocarina of Time launched on November 5, with midnight launch events held to mark the release. NME gave the remake five stars, praising its nostalgic appeal and polish, and the game's arrival alongside the hardware pricing debate gives Nintendo a strong title to anchor its holiday period.
Source: nme.com
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