Culture 3 min read By Mason Emerson
Bleecker Street Takes North American Rights to Twice Concert Film
Distributor Bleecker Street, through its Crosswalk division, acquired North American rights, while Universal Pictures International obtained international rights to the K-pop documentary concert film "Twice: This Is For… You."
Bleecker Street, through its event cinema division Crosswalk, has acquired the rights to screen a concert film about the K-pop group Twice in North America. International rights went to Universal Pictures Content Group, Variety reports. The film, titled "Twice: This Is For… You," is set to reach big screens with concert footage and behind-the-scenes access to the group.
The core of the film consists of footage from a concert filmed at London's O2 Arena. The performance was part of the group's world tour "This Is For," held in support of the album of the same name. In addition to stage numbers, the film includes backstage material that is meant to give audiences a broader picture of the preparation and work of the group during the tour. The combination of live recordings and backstage scenes is the main format of the picture.
The rights acquisition involved two major distributors, which reflects growing demand for music films and concert recordings in cinemas. Crosswalk specializes in event screenings and special projects, so for it a K-pop group concert fits its usual model of short runs and special screenings. Universal, for its part, is expanding the film's international presence beyond North America, where Twice have a significant audience.
It is worth noting that the deals were concluded separately for two markets: North American rights belong to Crosswalk, while the rest of the world, excluding that region, was transferred to Universal. This division allows each distributor to run its release according to its own operating model. The theatrical part of such projects is often viewed as a separate stage before further monetization on digital platforms, although the provided materials do not say so.
The financial terms of the deals are not disclosed in the provided materials. Release dates, the number of screens, and detailed distribution plans in each territory are also not specified. The length of the screenings and the format, including whether fan screenings are planned, remain outside the scope of the current information.
Twice is one of the best-known female K-pop groups, and their concert recordings have traditionally drawn a strong audience in Asia, Europe, and the Americas. The film's arrival on Western screens confirms that such projects are increasingly treated by distributors as a separate segment of the market rather than merely an addition to music releases. The source contains no broader comments from representatives of the group or the distributors, so the parties' reactions are not reflected in this text.
Source: variety.com
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