Culture 4 min read By Mason Emerson
Thunder Road and Lit Entertainment Group Launch New Media Company TR/AK
Basil Iwanyk, Erica Lee and Adam Kolbrenner have joined forces to launch TR/AK, a new media company focused on original, commercially ambitious film and television for global audiences.
Thunder Road Films and Lit Entertainment Group have joined forces to launch a new media company aimed at producing original, commercially ambitious film and television for global audiences. The venture, named TR/AK, brings together the team behind the John Wick franchise with a management and production company known for representing a broad roster of today's leading creators.
The new company will be led by Thunder Road founder Basil Iwanyk and partner Erica Lee, alongside Lit Entertainment Group founder Adam Kolbrenner. TR/AK is designed to focus on creators and telling original stories, with an emphasis on projects that can travel across international markets. The partnership combines Thunder Road's track record in high-octane, franchise-driven filmmaking with Lit Entertainment's deep relationships across the talent and literary landscape.
Thunder Road Films has established itself as a significant force in modern action cinema, most notably through the John Wick series, which has grown into a global phenomenon spanning multiple sequels, a television spinoff and an expanding universe. The company has also produced films across a range of genres, earning a reputation for delivering commercially successful projects with broad appeal. Lit Entertainment Group, founded by Kolbrenner, operates at the intersection of talent management and production, representing writers, directors and other creative professionals while developing film and television projects across the industry.
The formation of TR/AK signals a continued consolidation of creative and commercial resources within the entertainment industry, as production companies increasingly seek to control intellectual property and maintain direct relationships with the talent behind their projects. By merging Thunder Road's production infrastructure with Lit Entertainment's management expertise, the new entity aims to position itself as a one-stop shop for developing and packaging original content.
Details about the company's initial slate of projects have not yet been disclosed. However, the announcement positions TR/AK to operate across both film and television, with an eye toward stories that can resonate with audiences beyond North America. The partnership reflects a broader trend in Hollywood where established producers are aligning with management firms to secure talent and streamline the development-to-production pipeline.
The launch comes at a time when the entertainment industry continues to navigate shifting audience habits, the rise of streaming platforms and the increasing importance of international box office performance. For Thunder Road, the move represents an expansion beyond its established action brand, while for Lit Entertainment it offers a pathway to move more of its represented projects into active production. Both companies have indicated that TR/AK will prioritize originality and commercial viability in equal measure, aiming to fill a space for mid-to-large budget projects that are not solely reliant on existing intellectual property.
