Culture 3 min read By Lauren Baxter
MasterClass Launches First Podcast 'Other People's Business' With Martha Stewart
MasterClass enters the podcast space with 'Other People's Business,' a weekly audio and video series hosted by founder and CEO David Rogier, featuring Martha Stewart as the first guest.
MasterClass is expanding into podcasting with the launch of its first-ever podcast, «Other People's Business,» a weekly audio and video series hosted by the platform's founder and CEO, David Rogier. The show will feature in-depth conversations with notable figures, digging into the money, decisions, and personal stories behind their success.
The first guest is lifestyle mogul Martha Stewart, with subsequent episodes set to feature author Malcolm Gladwell, DJ Drama, former FBI negotiator Chris Voss, and professional poker player Daniel Negreanu, among others. The series aims to offer listeners a candid look at the business and life choices of high-profile individuals.
The move marks a significant step for MasterClass, which built its reputation on online courses taught by celebrities and experts. By entering the podcast market, the company is diversifying its content offerings and tapping into the growing demand for on-demand audio and video programming. The podcast will be available on major platforms, though specific distribution details were not immediately announced.
Rogier, who founded MasterClass in 2015, has led the company to become a prominent name in the edutainment space, partnering with figures like Serena Williams, Gordon Ramsay, and Anna Wintour. The podcast extends that mission by allowing deeper, more personal conversations that go beyond structured lessons.
«Other People's Business» joins a crowded but thriving podcast landscape, where celebrity-hosted shows and interview formats have found loyal audiences. MasterClass's entry suggests confidence that its brand and access to high-profile talent can carve out a distinct niche.
The first episode with Martha Stewart is expected to set the tone for the series, blending business insights with personal anecdotes. Future guests like Gladwell, known for his bestselling books on psychology and decision-making, and Voss, a former hostage negotiator, indicate a focus on diverse perspectives on strategy, negotiation, and creativity.
For MasterClass, the podcast represents both a promotional vehicle for its core subscription service and a standalone content product. As the company continues to evolve, «Other People's Business» may help it reach listeners who are not yet familiar with its course catalog.
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