Culture 3 min read By Morgan Griffin
Julie Plec Tennis Drama «Rally» Ordered to Series at Prime Video, Andre Agassi to Executive Produce
Prime Video has given a series order to «Rally», a young-adult tennis drama from Julie Plec, with tennis legend Andre Agassi on board as executive producer. The series is produced by Universal Television in association with Entertainment 360 and Amazon MGM Studios.
Prime Video has ordered «Rally», a young-adult drama set in the elite world of competitive tennis, to series. The show comes from Julie Plec, the prolific creator behind «The Vampire Diaries» and «We Were Liars», who will write, showrun and executive produce. Tennis legend Andre Agassi will also serve as an executive producer, bringing firsthand knowledge of the sport's upper echelons to the project.
The series is produced by Universal Television, a division of Universal Studio Group, in association with Entertainment 360 and Amazon MGM Studios. According to the official synopsis, «Rally» takes place at a hyper-competitive tennis academy, following young players as they navigate the pressures of elite athletic training. The show was inspired by Plec's own experiences, though the network has not disclosed further autobiographical details.
Agassi's involvement marks a notable crossover between professional sports and scripted television. A former world No. 1 and eight-time Grand Slam singles champion, Agassi is one of the most recognizable figures in tennis history. His executive producer role suggests the series aims for authenticity in its depiction of junior and elite tennis culture, a world known for intense parental involvement, early specialization and high-stakes competition.
Plec has built a career on genre-driven young-adult storytelling, most famously with «The Vampire Diaries» and its spinoffs, as well as «The Originals» and «Legacies». More recently, she adapted «We Were Liars» for Prime Video, a project that shares the streamer with «Rally». Her move into sports drama represents a shift in subject matter while retaining her focus on young characters under pressure.
The series order continues Prime Video's push into young-adult adaptations and original dramas. The streamer has recently greenlit «Fourth Wing», based on Rebecca Yarros' bestselling novel, with Esther McGregor and Emilio Sakraya in the lead roles. It has also added all eight seasons of «Arrow», the DC Comics series that launched The CW's Arrowverse, to its library. These moves signal a broader strategy to court viewers who follow book-to-screen and genre franchises.
No premiere date, cast or production timeline for «Rally» has been announced. The series joins a growing slate of tennis-themed and sports-adjacent scripted projects, though few have attached a figure of Agassi's stature. For Prime Video, the combination of Plec's loyal audience and Agassi's name recognition offers a potential bridge between entertainment and sports viewership.
The announcement was made without a formal statement from Plec or Agassi. Universal Television, Entertainment 360 and Amazon MGM Studios are producing, with Amazon MGM Studios handling distribution through Prime Video. Further details, including episode count and filming locations, are expected to be revealed as production moves forward.
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