Culture 2 min read By Morgan Griffin
ITV's The Blame sells to broadcasters in six European countries
The British ITV drama The Blame, starring Michelle Keegan and Douglas Booth, has secured international licences in Sweden, Norway, Slovenia, Belgium, Ireland and Portugal.
ITV drama The Blame has found buyers across Europe: the series has been acquired by broadcasters in Sweden, Norway, Slovenia, Belgium, Ireland and Portugal. This was reported by Deadline in an exclusive piece published in November 2026.
Confirmed buyers include SVT of Sweden, TV2 of Norway and RTV Slovenija of Slovenia. The list also includes VTM of Belgium, RTÉ of Ireland and NOS of Portugal. Pickbox is also named among the buyers, but according to the available information the text of the article breaks off at that point, so details about it remain incomplete.
Michelle Keegan and Douglas Booth star as the detectives. The plot revolves around a murder investigation that gradually extends beyond a single crime and uncovers institutional cover-ups and moral compromises. According to the project's description, this motif makes the story tense and multi-layered.
ITV describes the series as a high-rating show. This is an important factor in selling the format beyond the United Kingdom, since international buyers often look to a project's success on its home channel.
The financial terms of the deals are not disclosed. The listed buyers are apparently not complete: the available material contains no information about other territories or the duration of the rights.
Sales to several Scandinavian, Central European and Western European countries show that British detective dramas retain steady interest on the continent. For ITV, this is also an opportunity to widen the series' audience and strengthen its position in the international television content market.
Source: deadline.com
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