Business 4 min read By Morgan Griffin
Sony Pictures Television Taps Lauren Glaubach for New Digital Distribution Role
Sony Pictures Television has hired former YouTube and Pinterest executive Lauren Glaubach as executive vice president of distribution, digital and social platforms, a newly created position aimed at expanding the studio's film and television reach across YouTube and other digital outlets.
Sony Pictures Television has named Lauren Glaubach to the newly created role of executive vice president, distribution, digital and social platforms, putting a former YouTube and Pinterest content executive in charge of the studio's push to grow its film and television audience across digital and social outlets.
Glaubach will report to Jason Spivak and Paul Littmann, presidents of distribution and networks at Sony Pictures Television. In the position, she is tasked with helping drive Sony Pictures Entertainment's continued expansion across YouTube and other digital platforms for both film and television content, while building connections with audiences in those spaces.
The appointment signals that Sony is treating digital and social distribution as a distinct business priority rather than an offshoot of traditional television licensing. The studio's film and television libraries and current productions are increasingly consumed through online platforms, and the new role places responsibility for that strategy at the executive vice president level.
Glaubach arrives with experience at two of the most prominent platforms in digital content. She previously worked at YouTube, the Google-owned video service that has become a major destination for full-length film and television content, and at Pinterest, the visual discovery and bookmarking platform. Her background combines content strategy with platform-side knowledge of how audiences find and engage with programming online.
Her mandate covers both film and television, reflecting the way Sony's distribution strategy now spans the studio's broader catalog rather than a single division. The role also includes an emphasis on social platforms, where studios increasingly promote releases, distribute clips and connect with fan communities.
The hire comes as entertainment companies compete for attention across a fragmented digital landscape. YouTube in particular has grown into a significant venue for licensed movies and shows, alongside trailers, clips and creator-driven content. For a studio with a deep film and television library, a dedicated executive for digital and social distribution can help coordinate deals, platform relationships and audience development.
Glaubach's reporting line to Spivak and Littmann places the new position within Sony Pictures Television's distribution and networks leadership. That structure keeps digital distribution integrated with the studio's broader distribution operations while giving it a dedicated leader.
Sony Pictures Television has not disclosed further details about the scope of Glaubach's responsibilities or specific platform initiatives tied to the appointment. The company's announcement focused on the executive's role in supporting expansion across YouTube and digital platforms and in building audience connections.
The appointment is effective in the newly created position, meaning Glaubach will be the first to hold the title at Sony Pictures Television. Her arrival adds a platform-experienced executive to the studio's distribution ranks at a time when digital and social channels are central to how entertainment content reaches viewers.
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