Business 5 min read By Morgan Griffin
Empire Founder Ghazi Launches Supply Chain, a B2B Music Distribution Company
Ghazi, founder of indie label and distribution giant Empire, has launched Supply Chain, an independent B2B cloud-based distribution company for the global music industry. The new venture combines technology, distribution, operations and commercial connectivity, and announced two senior leadership appointments, including Craig May as SVP.
Ghazi, the founder of indie label and distribution giant Empire, has launched a new company called Supply Chain, an independent business-to-business cloud-based distribution venture aimed at the global music industry. The company is designed to bring together technology, distribution, operations and commercial connectivity under one roof, according to the announcement.
The launch marks a significant expansion for Ghazi, who built Empire into a major force in independent music. Supply Chain is positioned as a B2B operation, meaning it will serve other businesses rather than consumers directly, and its cloud-based infrastructure suggests a focus on scalable, technology-driven services for labels, artists and rights holders across the international market.
Alongside the launch, Supply Chain announced two senior leadership appointments. Craig May is joining as senior vice president, according to the company. The announcement did not specify the second appointment in the available details, but the move signals an intent to build an experienced executive team from the outset.
The new company arrives as the independent music sector continues to seek efficient distribution and rights management solutions. Supply Chain’s stated combination of technology, distribution, operations and commercial connectivity reflects a growing demand for integrated services that can handle the complexities of global music distribution, from digital supply chain logistics to rights administration and commercial partnerships.
Ghazi’s track record with Empire gives the venture immediate credibility in the independent music space. Empire has established itself as a prominent independent label and distributor, and Supply Chain appears poised to leverage that experience while operating as a separate B2B entity. The company’s cloud-based model could appeal to independent labels and rights holders looking for flexible, scalable distribution infrastructure without the overhead of traditional systems.
The announcement did not disclose financial terms, specific service offerings or a client roster. However, the emphasis on commercial connectivity suggests Supply Chain aims to bridge the gap between technology platforms and the business side of music distribution, potentially offering tools for tracking, analytics and revenue collection alongside traditional distribution services.
For the broader music industry, the launch adds another player to the competitive B2B distribution and rights management market. As streaming continues to dominate global music consumption, the behind-the-scenes infrastructure that moves music from creators to platforms has become increasingly important. Companies that can offer reliable, transparent and technology-enabled distribution services are in demand, particularly among independent labels and artists seeking greater control over their rights and revenues.
Supply Chain’s leadership appointments, including May as SVP, indicate that the company is moving quickly to establish its executive team. May’s specific role and background were not detailed in the announcement, but the SVP title suggests a senior position overseeing key operations or commercial functions.
The launch also reflects a broader trend of entrepreneurship within the music industry, where successful label executives and founders are spinning out new ventures focused on infrastructure and services. Ghazi’s move follows a pattern of industry veterans identifying gaps in the market and building companies to address them, often with a technology-first approach.
Supply Chain will operate independently, according to the announcement, though its connection to Ghazi and the Empire ecosystem may provide advantages in terms of industry relationships and market knowledge. The company’s global focus means it will likely compete with established distribution and rights management firms while offering a new option for independent players.
Details about Supply Chain’s launch timeline, initial clients and full leadership team were not immediately available. The company’s website and further announcements are expected to provide more information as it begins operations. For now, the launch signals Ghazi’s continued ambition to shape the independent music landscape, this time from the B2B side of the business.
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